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1117 грн.

The First Move. A Negotiator's Companion

"Time management is essential for successful negotiations. This book helps you do first things first." ―Jeanne Brett, DeWitt W. Buchanan,Jr....

1432 грн.

International Human Resource Development

International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development toda...

799 грн.

Contemporary Exhibit Design No.2

Trade show exhibits must do more than simply provide an environment for product presentation. The total design must sell both the brand name and the b...

593 грн.

Market Leader ESP Book - Marketing

Market Leader Specialist Titles The Market Leader specialist series extends the scope of the Market Leader series and allows teachers to focus on the...

639 грн.

Market Leader ESP Book - Working Across Cultures

Market Leader Specialist Titles The Market Leader specialist series extends the scope of the Market Leader series and allows teachers to focus on the...

546 грн.

Market Leader 3rd Edition Advanced Practice File and Practice File CD Pack

Market Leader 3rd Edition Extra is a five-level English course for students who want to learn English and learn about business, and for business peopl...

600 грн.

Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and ...

449 грн.

Make Yourself Unforgettable.How to become the person everyone remembers and no one can resist

There's nothing more critical to your success than your ability to stand out as a uniquely qualified, valuable, appealing individual -- someone w...

1405 грн.

Strategic Advertising Management

Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outl...

677 грн.

Effective Media Relations. How to Get Results

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use t...

765 грн.

The Thank You Economy

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting a...

1664 грн.

Jim Heimann. 20th Century Alcohol & Tobacco Ads

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we...