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600 грн.

Kellogg on Advertising and Media : The Kellogg School of Management

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star ...

468 грн.

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

An insider's account of Apple's creative process during the golden years of Steve Jobs.'If you've ever wondered what it's lik...

624 грн.

If I Could Tell You Just One Thing...

Adventures in advice with some of the world's most remarkable people.President Bill Clinton, Clare Balding, Stephen Fry, Dame Judi Dench, James C...

1693 грн.

The Handbook of European Intellectual Property Management

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process...

323 грн.

Adapt: Why Success Always Starts with Failure

Everything we know about solving the world's problems is wrong.Out: Plans, experts and above all, leaders.In: Adapting - improvise rather than pl...

1120 грн.

Quench Your Own Thirst

It looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others balked at Jim Koch's pla...

512 грн.

The No Asshole Rule: Building a Civilised Workplace and Surviving One That Isn't

When the Harvard Business Review asked Robert Sutton for suggestions for its annual list of Breakthrough Ideas, he told them that the best business pr...

1729 грн.

Market Leader ESP Book - Logistics Management

Market Leader Specialist Titles The Market Leader specialist series extends the scope of the Market Leader series and allows teachers to focus on the...

1025 грн.

Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations.Drawing from a varie...

432 грн.

Disrupted. Ludicrous Misadventures in the Tech Start-up Bubble

Dan Lyons was Technology Editor at Newsweek Magazine for years, a magazine writer at the top of his profession. One Friday morning he received a phone...

2015 грн.

Applied International Trade

This thoroughly revised second edition of Applied International Trade presents the leading theoretical and applied methods used in the field of intern...

314 грн.

50 Ideas You Really Need to Know: Management

50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized t...