На других языках - Маркетологу

1405 грн.

Strategic Advertising Management

Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outl...

765 грн.

The Thank You Economy

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting a...

677 грн.

Effective Media Relations. How to Get Results

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use t...

1664 грн.

Jim Heimann. 20th Century Alcohol & Tobacco Ads

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we...

811 грн.

Foundations of Marketing

This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, e...

825 грн.

Marketing to the New Majority

Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demo...

699 грн.

Excellence in Exhibit and Event Design

Exhibits, events, and promotions have become key to effective marketing. How can companies best use these opportunities to reach out to the public or ...

973 грн.

Facebook Marketing: An Hour A Day

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themse...

468 грн.

Copywriting In A Week

Great copywriting just got easier.It's strange to think that there was a time when only the privileged few could read or write. The rest of us re...

679 грн.

Industrial Design A-Z

If you take even the slightest interest in the design of your toothbrush, the history behind your washing machine, or the evolution of the telephone, ...