На других языках - Маркетологу

327 грн.

The Tipping Point

"The Tipping Point" is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just ...

691 грн.

D&AD. The Copy Book

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today...

400 грн.

The Ten Faces of Innovation

Innovation is the lifeblood of every company - the fuel that keeps an organisation going in a tough marketplace. But by its very nature it's hard...

349 грн.

Move Fast and Break Things

Google. Amazon. Facebook. The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that...

2203.20 грн.

Package Design. Book 4

Good design stands out. Great design is transparent. Whether it is food, drinks, cosmetics, books, or luxury items, successful packaging serves to sti...

1200 грн.

Package Design Now!

The proof is in the package. No other book on the market explores global contemporary packaging to the extent and detail that "Package Design Now...

1183 грн.

Distribution Channels. Understanding and Managing Channels to Market

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to ...

324 грн.

Wonderland. How Play Made the Modern World

What connects Paleolithic bone flutes to the invention of computer software? Or the Murex sea snail to the death of the great American city? How does ...

520 грн.

The Undercover Economist

Who makes most money from the demand for cappuccinos early in the morning at Waterloo Station? Why is it impossible to get a foot on the property ladd...

512 грн.

The No Asshole Rule: Building a Civilised Workplace and Surviving One That Isn't

When the Harvard Business Review asked Robert Sutton for suggestions for its annual list of Breakthrough Ideas, he told them that the best business pr...

846 грн.

Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation...

1188 грн.

The Global Code

For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives--love, health, a...