Книги на английском, немецком, французком и других языках - Маркетологу

593 грн.

Market Leader ESP Book - Marketing

Market Leader Specialist Titles The Market Leader specialist series extends the scope of the Market Leader series and allows teachers to focus on the...

327 грн.

Blink: The Power of Thinking Without Thinking

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the w...

405 грн.

Dogfight: How Apple and Google Went to War and Started a Revolution

Behind the bitter rivalry between Apple and Google - and how an epic battle is reshaping the way we think about technology. The deathmatch between App...

1219 грн.

Guidelines for Online Success

This title presents the dos and don'ts of web entrepreneurship. Did you ever innocently click on a link, only to be directed to a website that po...

1405 грн.

Strategic Advertising Management

Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outl...

1664 грн.

Jim Heimann. 20th Century Alcohol & Tobacco Ads

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we...

677 грн.

Effective Media Relations. How to Get Results

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use t...

765 грн.

The Thank You Economy

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting a...

811 грн.

Foundations of Marketing

This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, e...

699 грн.

Excellence in Exhibit and Event Design

Exhibits, events, and promotions have become key to effective marketing. How can companies best use these opportunities to reach out to the public or ...

825 грн.

Marketing to the New Majority

Today, diversity is the default, not the exception. “Minorities” are already the majority in some of the biggest cities in the United States, and demo...

973 грн.

Facebook Marketing: An Hour A Day

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themse...